ALTER_EGO
ALTER EGO IS A DUTCH RECRUITMENT AGENCY FOR WOMEN. I DESIGNED THE LOGO FOR BOTH THE BRAND AND THE CONCEPT. THEY ARE CURRENTLY BEING USED. IVE ALSO INCLUDED A HANDFULL OF TYPOGRAPHIC EXPERIMENTS I CARRIED OUT TO DEMONSTRATE HOW THE WOMEN BALANCES OUT AN ORGANISATION. IN HOLLAND THE "V" IS THE EQUVILANT TO OUR "F" ON A AN APLICATION FORM. THE LOGO V/M IS REVERESED TO SHOW THE IMPORTANCE OF THE WOMEN AND ALTER EGO'S FUNCTION.