ELEMENT_SKATEBOARDS
THIS WAS MY FINAL MAJOR PROJECT AT UNIVERSITY. MY CHOOSEN CLIENT WAS ELEMENT SKATEBOARDS. I WANTED TO CHALLENGE THE CONVENTIONS OF SKATEBOARD DESIGN. I LOOKED AT HOW THE DECK COULD BECOME A COLLECTABLE PIECE OF ART. THE SERIES EXPLORED MUSICAL GENRE'S WITHIN SKATEBOARDING, COMPLETE WERE HIPHOP AND PUNK. I ALSO TOOK THE IDEA OF STICKERING AND GAVE IT A PURPOSE BY MAKING IT USER INTERACTIVE, ALLOWING IT TO BUILD UP A SCENE WITH DIFFERENT ELEMENTS. I ALSO EXPLORED ANOTHER ROUTE WHICH FOCUSED ON PRO'S SEE BOTTOM.

PRO_DECKS
WITH THESE DECKS I WANTED TO CREATE A PATTERN SO THAT WHEN THE PRO IS PHOTOGRAPHED IN A PICTURE FOR MAGAZINES DOING A TRICK, THE BOARD IS NORMALLY IN A RANDOM POSITION AND THE GRAPHIC UNDERNEATH IS OFTEN ILLEGIBLE, THIS PATTER IS VIEWABLE FROM ALL DIFFERENT ANGLES. THE PRO'S CHOOSEN WHERE BAM MARGERA AND CHAD MUSKA. I TRIED TO CREATE A PIECE OF GRAPHICS THAT COMMUNICATED WITH THE AUDIENCE WHAT THE PRO WAS ABOUT.